Featured Customer
We used Retail Solutions reports to identify each store which had run out-of-stock, and based on the sales rate at stores without out-of-stocks, we quantified the amount of under-allocation for each item in the promotion at the most granular level. [...] As a result, the sales for the October promotion were 167% higher than the sales for the September promotion, with the out-of-stock rate dropping down to just above 10%, 8 points below the prior event rate.
-Gary Hall, Business Analyst, Kimberly-Clark
Sales and Marketing Solutions
Promotion Management
Every year, consumer packaged goods (CPG) companies launch over 50,000 promotions with retailers, accounting for over 20% of their revenue. However, it is estimated that 40% of promotions fail to achieve their revenue goals. How much of this failure rate is due to over-ambitious goal setting? How much to poor design? How much to imperfect store execution? How much to a combination of the three?
Retail Solutions takes a revolutionary, execution-centric approach to promotion management: our algorithms help CPG companies accurately determine whether a promotion both was in stock and executed correctly in each store, to then help you design future promotion with higher availability, better execution and more accurate goals.
Retail Solutions customers leverage downstream data to analyze past promotions and understand what makes a promotion successful at the most granular level - for each product, at each store. They are then able to apply this knowledge to design and execute the most effective promotions. Some of Retail Solutions use cases for promotion management include:
- Optimal design: display type, product and advertising mix optimization, event timing, trade incentive negotiation
- Planning: overall promotion forecast, DC and store forecast and allocation, execution timing
- Execution: in-store execution compliance , rapid store and DC replenishment
- Post-mortem assessment: ROI measurement, cannibalization
Retail Solutions enables you to design, plan and execute the right promotion for the right store every time.
- Increase promotional sales lift and sell through
Case study: see how Kimberly-Clark raised sales 160+% - Improve scripting, product allocation and replenishment policies to reduce out-of-stocks (OOS) and minimize exit inventory
Case study: see how Unilever cut out-of-stocks by 4% - Maximize the efficiency of merchandisers and brokers through prioritized interventions - ensure resources are focused on the highest value interventions
Case study: see how Coca-Cola drives targeted replenishment at the store level - Build a continuous improvement loop from planning to design and from execution to analysis
Case study: see how Kraft Foods built its entire promotion planning process around retailer data
CPG companies leveraging Retail Solutions build better relationships with their retail customers as their promotions typically are more accurately designed, drive better sales and margin results for both the retailer and the supplier.
Retail Solutions provides its customers with an extensive set of templates and algorithms to help them automate all stages of promotion management, from initial planning to post-event analysis.
- Provides a logical decision making framework to make complex promotions decisions and reports easier to analyze and more intuitive
- Bases all promotion management decisions on real facts rather than on theoretical modeling
- Refreshes in near-real time to ensure decisions are taken on most recent data - not on last month's demand
- Integrates to store operations and merchandising handheld and activity scheduling systems to guarantee actionability of the alerts
- Seamlessly incorporates external data sources such as syndicated data, census data, weather data, promotion and coupon information
- Manages unlimited attributes and hierarchies at the store- and item-level, originating both from the retailer and the supplier