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If you have not talked to Retail Solutions on lessons learned from these pilots, you should. Retail Solutions is successfully managing a software-as-a-service (SaaS) model to help CP companies gain insights on inventory movement. This type of inventory fingerprinting is essential to better understanding promotion execution.

- Lora Cecere, AMR Research, '10 Cool Technology Applications for Consumer Products,' May 17, 2007

Every year, consumer packaged goods (CPG) companies launch over 50,000 promotions and new product introductions (NPI) with retailers, accounting for over 20% of their revenue. However, the execution of these events is a black box - suppliers receive information after the fact about whether the promotion or NPI was a success or a failure, leaving almost no ability to monitor or influence the execution during the event.

Retail Solutions Promotion Execution solution makes each event more successful by providing sales teams, replenishment analysts and merchandisers full visibility into the execution of each promotion at the most granular level. It also identifies real-time optimization opportunities and helps focus resources on the most relevant corrective interventions.

Retail Solutions applies experience-based science to improve promotion effectiveness and execution by providing near-real time visibility into the promotional event(s) in order to:

• Increase promotional sales lift and sell through – customers have experienced approximately a 5% sales lift increase
• Reduce out-of-stocks (OOS) during promotions
• Communicate better with retail partners – using proprietary dashboards and role-based reports providing actionable data and visible results
• Maximize the efficiency of merchandisers and brokers through prioritized interventions – ensure resources are focused on the highest value interventions
• Build a continuous improvement loop for promotion execution

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Role-based reporting: comprehensive promotional execution and sell-thru information customized for the buyer

Retail Solutions Promotion Execution provides consumer goods companies with a unique toolset to monitor and improve real-time in-store promotion execution and effectiveness:

• Track real-time performance using Retail Solutions on-demand application:
  • Proprietary dashboards providing at-a-glance promotion execution data – including store level, overall store totals and over-time data
  • Customized role-based reports from the executive to the analyst level
  • Visibility into displays/cases ordered, shipped, received, moved to the floor, etc.
  • Insights into sales, sell-through, lift and markdowns
  • On-demand reports for retail buyers and reports for store management identifying lost sales opportunities
• Monitor and respond with Retail Solutions real-time alerts, integrated with merchandiser handhelds and prioritized by the dollar value of the intervention opportunity. These alerts are provided to:
  • Identify stores that are not ordering
  • Notify if displays are not shipped, received or moved to the sales floor
  • Pinpoint stores with lagging sales if the promotion is sold out or not replenished on time
• Improve future promotion performance by understanding the drivers for successful promotion execution:
  • Identify systematic offenders: display types, stores, store types, product mix, and timing
  • Optimize key promotional parameters, such as shipping strategy
  • Measure and management of merchandisers and brokers
  • Set objectives - identify potential areas of improvements

Find out more about Retail Solutions Promotion Execution

• Request Info
• See a Demo
• Schedule a Webinar