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If you have not talked to Retail Solutions on lessons learned from these pilots, you should. Retail Solutions is successfully managing a software-as-a-service (SaaS) model to help CP companies gain insights on inventory movement. This type of inventory fingerprinting is essential to better understanding promotion execution.

- Lora Cecere, AMR Research, '10 Cool Technology Applications for Consumer Products,' May 17, 2007

Today, in the consumer goods industry, promotions and new product introductions (NPIs) account for over 20% of revenue, but these events also on average cost 26% more than non-promotional sales. At most consumer goods companies, the productivity of these investments in promotions is very unclear. While most promotions generate sales lift, are you certain that your promotions are designed for maximum effectiveness? In substance, are you truly maximizing your lift for the amount of money you are willing to invest?

Retail Solutions Promotion Design provides the answer to that question. It applies science to past promotional retailer data to provide actionable insights making each promotion more successful. Over the last two years, Retail Solutions has analyzed data for over 300 events in up to 1,000 stores to understand the controllable drivers of promotion design execution, lift, lost sales and/or markdowns. The findings from this unique, proprietary accumulated knowledge enable our customers to define the key parameters required for a successful promotional design. These key parameters are customized by promotion.

Retail Solutions Promotion Design enables you to build the right promotion for the right store every time, and ensure a more consistent execution in the store:

• Maximize the return of every promotion at the store-level
  • Achieve the same lift with a lower investment (in displays, advertising, price reduction, coupons), and/or achieve a higher sales lift with the same investment
  • Maximize the probability that promotions will be executed by designing events at the store-level
• Improve scripting, product allocation and replenishment policies across stores to minimize out-of-stocks
• Build a continuous improvement cycle for promotion planning and design – based on insights gained from the analysis of past promotions and the defined goal(s) for future promotions

Retail Solutions Promotion Design applies proven, proprietary methodologies to:

• Systematically improve promotion planning by understanding the drivers for successful promotion design:
  • Set tangible objectives - identify potential areas of improvements
  • Optimize every promotional parameter at the store level, such as shipping strategy, advertising, type of display, product mix…
  • Ensure that experience on promotion execution is taken into consideration
• Build your customized pareto of sales lift – understand what has a negative or positive impact on lift:
  • Structure
  • Inventory allocation
  • Timing
  • Co-promotional activities
  • Shipping timing
  • Replenishment policies

Find out more about Retail Solutions Promotion Design

• Request Info
• See a Demo
• Schedule a Webinar