In the Press
Over the last three years, Retail Solutions has been one of the most innovative companies in the CPG space. Retail Solutions' solutions have brought new levels of depth to the way CPG companies understand their customers and what all parties, retailers, manufacturers and merchandisers can do in near-real time to improve the effectiveness of store operations.
-Kara Romanow, Executive Editor, Consumer Goods Technology
Management and Reporting Solutions
Channel Management
As traditional retail channels blend more and more and as budgets shrink, it is getting more and more difficult to identify the best channels to market and sell products into. To which channel should inventory be sent to balance inventory level with on-shelf availability? How should trade funds be allocated to drive profitable revenue growth?
Today, most of these activities are performed without a real-time view of sales and inventory across channels. CPG companies rely on sell-in (what they ship) rather than sell through (what the consumers buy), creating huge risks to overstock certain channels while other faster selling ones may fast become out-of-stock as demand patterns and consumer behaviors shift.
Retail Solutions customers leverage Retail Data Management, by Retail Solutions to collect near-real time, granular downstream data from retailers and cleanse, harmonize and reconcile this data both across retailers and with internal information. Some of Retail Solutions use cases for channel management include:
- Channel effectiveness analysis and management
- Cross-retailer promotion effectiveness analysis
- Cross-channel inventory allocation
Retail Solutions customers grow sales, increase promotion lift and return on investment and optimize inventory allocation across channels.
- Reduce weeks of supply and channel inventory without negatively affecting on-shelf availability
- Build and execute more effective promotions by taking into consideration cross-channel cannibalization and overall market dynamics
- Improve your forecasting accuracy and make faster and more accurate replenishment decisions reflecting true consumer demand, not past shipments
Retail Solutions provides its customers with an extensive set of templates and algorithms to help them automate complex channel management analytics and help them drive the right decision faster.
- Provides a logical decision making framework to make channel management and assortment decisions easier to analyze and more intuitive
- Bases channel management decisions on up-to-date facts rather than on theoretical modeling and month-old information
- Handles both your own downstream data (such as inventory and sales) and category data (if available from the retailers), at the lowest level of granularity (by day, by store, by SKU) to make decisions based on the real data rather than on averages
- Seamlessly incorporates external data sources such as syndicated data, census data, weather data, promotion and coupon information