Analyst Coverage

Lora Cecere, one of the leading analysts in the consumer packaged goods industry, gives a perspective on how operational retailer data will shape the industry in 2010.
“A downstream data information layer is a requirement to build outside-in or demand-driven processes. As companies accelerated their adoption of demand-driven processes in 2009, the use of downstream data increased. Although this isn’t happening fast enough for application providers in today’s crowded technology market, it is happening. Ever so slowly, the market is moving forward. It’s becoming a reality.”
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“Technologies for collaborative forecasting and multi-tier optimization have required redeployment of traditional APS technologies. Only recently have products evolved that are designed for vendor-managed inventory at the account level and use multiple sources of downstream data. Pilots by […] Retail Solutions are promising.”
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“Consider products from Retail Solutions to sense retail compliance on mass-merchant and drug-channel floor displays. The gap between retail planning and store execution is large and will not be closed any time soon. As a result, CP companies need to build compensating processes to sense out-of-compliance situations and automate alerts to the sales force for resolution.”

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“The example — and growth — of Retail Solutions in this current down economy is both insightful and encouraging. […] It was among the first to recognize the power of applying sophisticated analytics to retailer data such as POS, supply chain, merchandiser feedback, and EPC data through an extensive set of software-as-a-service (SaaS) applications.”

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“[Retail Solutions' offering allows] for improved replenishment, as well as allowing a manufacturer to predict which stores have not properly executed the agreed-upon promotions.”
Arc Advisory Group, Steve Banker
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“If your company wants to jump-start work on shopper segmentation with store-item data, […], Retail Solutions can offer a leg up on learning how to use the data—not to mention a leg up on the competition.”
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“Retailers continue to struggle with promotion execution and face hefty financial consequences, including skyrocketing administrative costs, misspent funds, and sales cannibalization. To help, an increasing number are investing in RFID, business intelligence (BI), and task management solutions to better synchronize demand stimulation with inventory and store labor availability.”
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