We are delighted each time we see a supplier join our Operational Data Share program. We clearly view this program as one of the cornerstones of our vendor collaboration initiatives and its adoption level demonstrates suppliers see the benefits as much as we do. Using daily point-of-sale and inventory data is fast becoming business-as-usual for both Walgreens category managers and their interlocutors at suppliers.
-Becky Bly, Manager of Walgreens Vendor Supply Chain Relations, Walgreens
Sharing data with suppliers, even at a very granular level, is no new news - most retailers have been doing it for decades by making their data available to syndicated data providers, who in turn resell this data, after extensive transformation, to the suppliers. Today, most suppliers leverage that information to design the suggested promotions, define proposed assortments or come up with pricing adjustment proposal.
However, during the sales calls, the data suppliers have does not matches yours. The promotions, assortment and price points suppliers suggest are based on their point of view - rather than on an objective, shared single version of the truth. Meetings that should focus on building the best marketing and merchandising strategies turn into arguments on whose data to believe.
Retail Execution Management bridges the data reconciliation gap between retailers and suppliers and creates real partnering relationships. After the annual negotiation cycles, the shared objective of both retailers and suppliers is to maximize sales and margins: Retail Solutions-powered relationships outperform the industry average:
With Retail Solutions, more than 300 leading suppliers are supporting their buyers in improving their joint sales, designing and executing more effective promotions and new product introductions and building better relationships with their buyers and other retail interlocutors at 30+ retailers.
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