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Featured Retailer Program

We are delighted each time we see a supplier join our Operational Data Share program. We clearly view this program as one of the cornerstones of our vendor collaboration initiatives and its adoption level demonstrates suppliers see the benefits as much as we do. Using daily point-of-sale and inventory data is fast becoming business-as-usual for both Walgreens category managers and their interlocutors at suppliers.

-Becky Bly, Manager of Walgreens Vendor Supply Chain Relations, Walgreens

Retailers: Buyers and Category Management

Retail Execution Management for the Category Management Organization

Sharing data with suppliers, even at a very granular level, is no new news - most retailers have been doing it for decades by making their data available to syndicated data providers, who in turn resell this data, after extensive transformation, to the suppliers. Today, most suppliers leverage that information to design the suggested promotions, define proposed assortments or come up with pricing adjustment proposal.

However, during the sales calls, the data suppliers have does not matches yours. The promotions, assortment and price points suppliers suggest are based on their point of view - rather than on an objective, shared single version of the truth. Meetings that should focus on building the best marketing and merchandising strategies turn into arguments on whose data to believe.


Introducing Retail Execution Management for the Buying Organization

Retail Execution Management bridges the data reconciliation gap between retailers and suppliers and creates real partnering relationships. After the annual negotiation cycles, the shared objective of both retailers and suppliers is to maximize sales and margins: Retail Solutions-powered relationships outperform the industry average:

  • Suppliers become a real partner rather than an adversary - analyzing your data to come up with the right promotions, pricing proposals and assortments based on the reality of your stores
  • Suppliers are more responsive - rather than waiting 3 weeks for the then-stale data, suppliers can react in near-real time to shifts in demand, making sure that your promotions do not end with tremendous out-of-stock levels or huge exit inventories
  • Suppliers manage and focus on improving their own performance - data sharing creates an objective performance measurement and benchmark mechanism for your suppliers

With Retail Solutions, more than 300 leading suppliers are supporting their buyers in improving their joint sales, designing and executing more effective promotions and new product introductions and building better relationships with their buyers and other retail interlocutors at 30+ retailers.

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