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With the help and support of Retail Solutions, we were able to recommend increased space on Dunkin' Donuts coffee based on real consumer demand, considering real shelf availability. With a 34% overall sales growth, the results speak for themselves.
-Amy Derrenberger, Category Development Analyst,
The J.M. Smucker Company
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CPG Companies: Category Management
Retail Execution Management for the Category Management Organization
To effectively perform its function, Category Management always has depended on the availability of retail data. Historically, this data has been provided in aggregate by syndicated data providers, but since the emergence of Retail Link (and of Walmart's subsequent withdrawal from panel data), category managers have come to realize that granular, up-to-date operational retailer data brings a new level of depth and possibilities to the field.
Should a promotion be considered a success if the average lift meets overall objectives but 30% of the stores were out-of-stock for the better part of the event? Which underperforming store/item combinations should be replaced by other products that will drive up sales? How can you determine, based on actual facts, the optimal price points to optimize revenue and margins for both yourself and your customers?
And more importantly, should the category management organization wait weeks or months before analyzing the results of its decisions at times when consumption patterns change so fast?
Introducing Retail Execution Management for the Category Management Organization
With more and more data available from retailers, Retail Solutions helps you understand and realize the full potential value this data for category management. By understanding your performance drivers at the most granular level (at the day, store, SKU level) rather than on average, you are now able to fine-tune your decisions to ensure all stores and all items are optimized. By enabling you to perform analyses in real time and with live data rather than weeks late with stale data, you are able to make the right decisions immediately and understand in real-time what may work - or not - in every store for every customer. Retail Solutions customers leverage retailer data to:
- Determine the optimal pricing and promotion strategy (including store-level allocation), monitor execution compliance and measure the real impact of decisions on baseline sales
- Identify the optimal assortment by store
- Determine the most effective merchandising vehicles
- Understand the optimal inventory level and replenishment strategy for your products at each retailer
More than 300 CPG companies, both large and small, trust Retail Solutions' experience, proprietary tools and industry-leading experience to analyze their product and category performance at over 30 retailers, including 9 of the top 10 US Food, Drug and Mass retailers.
Welcome to Retail Execution Management, powered by Retail Solutions.