The Analyst Viewpoint
Retail Solutions was among the first to recognize the power of applying sophisticated analytics to retailer data such as POS, supply chain, merchandiser feedback, and EPC data through an extensive set of software-as-a-service (SaaS) applications.
-Simon Ellis, Manufacturing Insights, 'Retail Solutions' Growth Mirrors Critical Consumer-Centricity Efforts for Manufacturers'
Brokers and Sales Agencies
Retail Execution Management for Brokers and Sales Agencies
Brokers and sales agencies are a critical part of the retailer-manufacturer relationship ecosystem. All the way from headquarter selling to store operations, manufacturers rely more and more on their brokers to create growth, bring new products to market, manage promotions or ensure store display and pricing compliance. However, suppliers are also becoming more demanding, both in terms of performance and visibility on what is happening at the retailers.
In this environment, brokers and sales agencies are perpetually challenged to build new services, while providing the current services with maximum effectiveness and efficiency. By building a more compelling value proposition for their customers, the leading brokers can differentiate from their competition - to help the suppliers they serve differentiate from their own competition.
Introducing Retail Execution Management
Retail Execution Management gives brokers and sales agencies the real-time access to near-real time retailer sales and inventory level to help make their services both more efficient and more effective - and provide superior services to their customers:
- Headquarters selling and category management: complete set of reports to support resets and a productive relationship with retailers for each of the suppliers you represent
- Ongoing shelf maintenance (retail pricing monitoring, distribution voids, out-of-stocks...): comprehensive reporting features to help identify and resolve price issues, retail coverage, no-scans or shipment issues
- Speed to market, new product introductions: real-time identification of stores not scanning
- Promotion planning, compliance and reporting: customized reports and analysis to support promotion design and maximize promotion execution compliance
- Store execution and retail services: full alerting capabilities to ensure your store interventions focus on the most critical issues, from new product introductions to promotion execution and out-of-stock resolution
Besides using Retail Solutions internally, many brokers and sales agencies also use our solutions as a source of revenue from their customers - increasing the bandwidth of their services and providing their customers with more visibility into real-time retailer data. Today, brokers using the Retail Solutions' unique combination of visibility and application provide superior services to hundreds of CPG companies in the drug and grocery channel.
Welcome to Retail Execution Management, powered by Retail Solutions.